These days every third person is the android user in Pakistan and day by day the average rate of android mobile phone users is increasing rapidly. There are hundreds of model each brand own and with the release of new android model, users tend to but them. The trend is increasing no doubt with the mobile prices lowering down day by day.
Almost there will be 40 million smartphone users at the end of this year and definitely next year the average rate will be up.but what is the reason behind its growth? Well, every other person wants more facilities to use an android phone in comfort zone. After the launch of 3G and 4G technology in Pakistan people tend to buy a smartphone. The demand of the android users is increasing. Currently, Pakistan has 30 million smartphone users and increasing day by day.
According to market research the figure shows that in Pakistan, the rate of mobile phone imports is less than 20% and if we talk about Pakistan’s growing e-commerce market the retail trade is only 5%. The highest e-commerce rate of 50% are originated from big cities of Pakistan like Karachi, Lahore, Islamabad, and Rawalpindi. 3G and 4G providers in Pakistan are trying to launch services in semi-urban areas of Pakistan and in this way, increasing rate of mobile phone users will be more. According to PTA report from 2014 to 2016, there are 1900% broadband users which are a prominent figure. On the other side data usage of the mobile network is also recorded in large figure that is 39,821 TBs while in 2014 rating was 1,964 TBs. with the increasing rate of internet usage smartphone users are also increasing, telecom companies should set strategies to maintain the increasing rate.