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Coca-Cola empowers microfinance success story at Pakistan’s First Ever Beauty Expo

Coca-Cola Pakistan will be sponsoring Shabnam Bashir, an up and coming self-made beautician from Lahore, to participate in ‘Beyond Beautiful’ – the first ever beauty expo in Pakistan, to be held in Karachi on January 26 and 27, 2019. Shabnam is one of the 7,500 beneficiaries from the Coca-Cola funded microfinance project ‘5by20 Pakistan’ in partnership with Kashf Foundation, and after qualifying in beautician courses through microfinance loans, Shabnam has now set up her at-home salon which has helped her regain her financial independence and better livelihood for her family. She will now have the opportunity to participate in a live makeup masterclass at the event to raise awareness for her fellow project beneficiaries.

Speaking about this opportunity, Rizwan Khan, General Manager Coca-Cola Pakistan & Afghanistan highlighted, “The Company has pledged to empower 5 million women by 2020 globally by providing them with microfinance loans and trainings in entrepreneurship. Our women can be truly empowered through financial independence and direct employment in the industry, and through Kashf and Catwalk’s support, we are raising awareness to secure placements for our 7,500 project beneficiaries in beauty, football stitching, handicrafts and retail industry.”

Beyond Beautiful is the first of its kind beauty expo in Pakistan which will highlight and showcase the crafts, products and innovation related to beauty and wellness industry, inviting professionals from across the globe to promote Pakistan’s local beauty industry. Moreover, it will provide a strong networking opportunity for women like Shabnam Bashir who are in the process of growing their at-home businesses in an extremely competitive industry.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Costa coffee, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn

Technology Magazine Pakistan