Haier has recently made its way through the Pakistan’s smartphone market and has achieved a notable position in a brief time of just seven months.
Now, Haier aims to cover a larger segment of the smartphone market and for that purpose Haier is eager to establish a smartphone assembly plant. The installation cost of the plant will be up to $5. The plant will be located in the outskirts of Lahore having the capability of assembling 1.5 million accessories per year. It is aimed to complete the project in the first quarter of 2016.
Zeeshan Qureshi the CEO of the Haier mobiles stated that the motivation behind this approach is the efficiency of the company. That is, Haier achieved the objective in just seven months that normally takes several years for others companies.
Upcoming Plans of Haier
Haier took the initiative with seven products that diversified up to 27 products. And by March 2016 Company has a vision to lead the diversity of the products around 35. In addition to the variety of the products, the products should be cost effective for both entry- level and high-end categories. Where the entry-level devices target the audience keen for the cost effective products such as $15 whereas high-end accessories have the value of about $300 which is still less than others available in market.
The next goal considered by Haier is to compete to the flagship and that is going to be accomplished by the company’s introduction of its V-6. The flagship will be the most costly product offered by the company for $450.
Current Status of Haier in Local Pakistani Market
In order to create its customer value and making the purchase feasible for customers Haier is said to have a network of 18,000 distributers. Haier mobiles at all of its 29 care centers facilitates theft and accidental insurance which is highly satisfactory for the customers.
We hope the company to keep up the schedule as Pakistan needs such initiatives to make it a hub of economic activity in the region. The establishment of Haier plant can be thought provoking for several other companies to work on this level in Pakistan