A most recent research has been conducted by a PageFair, according to them the number and range of downloads of ad-blocking software has been getting immensely increased day by day and all of this has been leading into billions of dollars loss in this digital advertisement revenue.Yes it is all true, let us all see that how all of this is happening!
Facts of research
We have seen that this research has been disclosing these facts and figures that about and nearly 200 million downloads of so far this ad-blocking software have been taking place during the first six months of this current year 2015. This particular of its kind of trend of making use of ad-blocking software has been increasing by the smartphone users. We have also obsreved that tech giant named as Apple has also now started incorporating and inducting ad-blockers right directly into their gadgets having iOS9.
People also pay money to just stop these adverts
It has been observed that people have now been willing to pay money so that they can stop adverts. We can assume that all of this can actually lead to disastrous and negative results for all of those websites that have been relying on digital advertisement.
Adobe and PageFair study
We have this other study that has been conducted by Adobe and PageFair, they have stated that by far the losses for websites relying on advertising could be as huge and massive as $21.8 billion this year and it can also reach up to $41 billion in year 2016.
Now we have this battle against the digital advertisement, this kind of situation will for sure be threatening the digital competitors like that of Google and Facebook because they have been making their money from advertising.