Dolby Laboratories, a world-leading expert and developer of audio, imaging and voice technologies, announced that it has formed a global, strategic intellectual property partnership with OPPO, the leading smartphone brand among young people. The co-operation will see OPPO collaborate on Dolby’s High-Efficiency Advanced Audio Coding (HE AAC), JPEG-HDR and other audio and video technologies.
High-Efficiency Advanced Audio Coding (HE AAC) is an international standard for audio encoding authorized for use by Dolby Laboratories to hundreds of companies around the world. JPEG-HDR is part of the static image encoding standard whilst also storing data in a highly dynamic range of more than 8 bits so users can sample the entire range during post-processing.
“OPPO, a leader in global consumer electronics, is well-known for its smartphones incorporating innovative technologies, and we are delighted to welcome them to our community of global partners,” said Andy Sherman, Executive Vice President, General Counsel & Corporate Secretary, Dolby Laboratories.
Mr. George Long, CEO, OPPO Pakistan said, OPPO is constantly seeking to utilize the most superior technology that is available to ensure our users have the best possible features and benefits available to them in their OPPO smartphones. The partnership will upgrade any audio experience for our consumers. Our partnership with Dolby feels like a natural fit as we know the younger generation, especially in Pakistan has such a deep connection to music.”
This year marks the 10th anniversary of OPPO smartphones. At the beginning of 2018, OPPO officially entered the Japanese market and will soon enter the European market, providing more young people with products that combine advanced technology and design.
OPPO is an ever-evolving global smartphone brand dedicated to delivering customers with the most extraordinary experience through innovative technology, meticulous design and camera expertise.
For the last ten years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO was the first brand to launch smartphones with 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology.
In line with its deep insight of young people’s behaviour, OPPO first launched selfie-focused smartphones in 2016 – Selfie Expert F series in Pakistan. Its first batch of products received a warm welcome and the brand leads the trend in the industry. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. By now, OPPO provides excellent smartphone photography experience to more and more young people around the world.
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About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.
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