OPPO posted double-digit growth of over 29% in 2017 to rank second in annual smartphone shipments for the South-East Asia region, according to the latest report from market research firm International Data Corporation (IDC). The ‘Quarterly Mobile Phone Tracker’ covers markets including Indonesia, Malaysia, Myanmar, Philippines, Thailand, and Vietnam.
Since establishing Thailand as its first international market in 2009, OPPO has maintained rapid growth in the region by offering products that local consumers love. The company’s localization plan works to deeply understand the needs of young consumers by developing innovative technology together with beautiful and fashionable design.
Proving wildly popular among young people, the “Selfie Expert” F series and specifically the OPPO F5, are the industry’s first to feature ground breaking A.I. Beauty Recognition technology that’s designed to personalize beautification for users within a captured selfie. Other firsts include the advanced Full-Screen FHD+ display and convenient Facial Unlock technology. Looking ahead the forthcoming generation of products will continue to bring innovative user experiences and strengthen the company’s leadership position among the young smartphone users in the region.
Furthermore upon the upcoming era of more advanced mobile technology and 5G connectivity, OPPO plans to continue its commitment to South-East Asia with pioneering products that will inspire and excite in the years ahead.
OPPO is an ever-evolving global smartphone brand dedicated to delivering customers with the most extraordinary experience through innovative technology, meticulous design and camera expertise.
For the last ten years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO was the first brand to launch smartphones with 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology.
In line with its deep insight of young people’s behaviour, OPPO first launched selfie-focused smartphones in 2016 – Selfie Expert F series in Pakistan. Its first batch of products received a warm welcome and the brand leads the trend in the industry. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. By now, OPPO provides excellent smartphone photography experience to more and more young people around the world.
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