Powered by AI technology and new fun features, the F7 is like your
Personal Beauty Artist
23-inch Super Full Screen 2.0 with Full Screen Multitasking the first in the industry with hand gesture operations
Lahore, 20 April 2018: OPPO, the Selfie Expert and Leader, today launched the F7. Taking smartphone technology to new heights, the F7 utilizes improved AI technology for selfie photography in addition to many more AI-powered operational features. Together with the Super Full Screen and upgraded multi-tasking software, the F7 offers consumers a better user experience. Priced at PKR 39,899 the OPPO F7 64GB with 4GB RAM is launched in Pakistan today and will be available from April 21st across country in three colors Solar Red, Moonlight Silver and Diamond Black. OPPO will also hit the market with F7 128GB and 6GB variant in Solar Red and Diamond Black color priced at PKR 49,899.
Pakistan’s renowned celebrities graced the launch event held in Lahore with their presence where fans took memorable selfies and met with their favorite personalities including Imran Abbas, Muneeb Butt, Aiman Khan, Iqra Aziz, Hina Altaf, Ramsha Khan, Alyzeh Gabol and Captain of Pakistan Cricket Team, Sarfaraz Ahmed.
Also showcased at the grand launch event were spectacular photographs shot by Haseeb Siddiqui, a seasoned Pakistani photographer, using his OPPO F7.
Mr. George Long, CEO of OPPO Pakistan, said, “We are thrilled to be launching the OPPO F7 in Pakistan. The F7’s extraordinary camera resolution and revolutionary AI technology will elevate the smartphone selfie entirely. The phone is equipped with many other features that make it a powerful, efficient tool encased in a sleek, attractive design. We keep our customers’ needs and desires at the top when putting together a new phone and this is why we are certain the Pakistani youth will love OPPO F7.”
The F7 features a high-resolution 25MP front camera with real-time High Dynamic Range (HDR) sensor. Images taken with the F7 will have a lot more “information” – a higher range of details, luminance and color levels when shot in bright sunlight or the shade, similar to images taken with a good quality digital cameras.
The OPPO F7’s AI Beauty 2.0 Technology enhances “Your Beauty Expert” with the new advances including more accurate facial recognition capability and better beautification effects for gender and age. The F7 is one of the first smartphones with a customized 19:9 aspect ratio. It also comes with an improved 2280 x 1080 resolution, 6.23-inch FHD+ Super Full Screen giving a much more colorful, vivid and immersive visual experience.
The F7 runs on the latest 64-bit 4GB Octa-core processor, with a much refined operating system. Based on Android 8.1, Color OS 5.0 has AI built into the software for better systems management end it runs 80 percent faster than its F5 predecessor when running multiple apps together? Additionally, it also allocates power usage appropriately, extending the average daily usage of battery life.
The F7 special edition in Diamond Black and Solar Red 6GB and 128GB model is a symbol of elegance and technological perfection. Meticulous care and artisanal skills, as used in cutting and polishing diamonds, is applied to every device. A multi-layered metallic and glass back cover replicates a diamond-like glow and light refractions, with triangular-cut patterns that shimmer bright and dark shades when seen from different angles.
OPPO is an ever-evolving global smartphone brand dedicated to delivering customers with the most extraordinary experience through innovative technology, meticulous design and camera expertise.
For the last ten years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO was the first brand to launch smartphones with 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology.
In line with its deep insight of young people’s behaviour, OPPO first launched selfie-focused smartphones in 2016 – Selfie Expert F series in Pakistan. Its first batch of products received a warm welcome and the brand leads the trend in the industry. In 2016, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. In 2017, OPPO introduced A.I. to the front camera and is leading a brand new era of the selfie. By now, OPPO provides excellent smartphone photography experience to more and more young people around the world.
Copyright©2018 OPPO. Any information contained in this press release may be subject to change without prior notice. For our products and services, the only provisions for guarantee are stated in the warranties that accompany those products and services. Content in this press release does not constitute additional warranties. OPPO shall not be liable for any technical and editorial errors or omissions contained herein.