sabzi is Pakistan’s one of its kind delivery startup which was incubated at LUMS Center for Entrepreneurship (LCE). It is an online store for fresh fruits and vegetables. The startup has just announced that it will no longer finance the seeds from the owners of a large Pakistani retail business.

Rather, they have entered into a new deal for seed round funding which values at USD 7.5 Million, which is the highest value fetched by any LCE company. The business hasn’t yet disclosed the total amount of money they will raise. is currently working its operations in Lahore, but it is growing day by day. Until now it was operating into the business of providing fresh fruits and vegetables to the consumer’s homes only. But now it has expanded its operations by started delivering to hotels and restaurants in Lahore. tries to procure the goods directly from farmers due to which they are offering them at very competitive prices while maintaining high-quality of fruits and vegetables.

While talking about the seed funding, The CEO of Farooq Haider said that we had many offers for the seed capital investment, but we wanted to choose the investors which best suit our business from a strategic point of view. Further talking about the business expansion in other cities, he said that his vision is to convert the into a national brand and benefit the lives of Pakistani households and farmers as well. We procure the goods directly from farmers to promote them as much as possible and to decrease their dependence on the different intermediaries, Farooq further added.

We wish all the best for their future plans and expansions, and we hope that Pakistani investors value such talented and hard working entrepreneurs and promote the growth of startups in Pakistan.


Saman Fawad is a professional content and creative writer. She is an MBA, who loves to write about technology, startups, and different business articles. She can be reached at