Pakistan’s dynamic market is flooded with plethora of electronics manufactured by the leading electronics brands from all over the world. There are top quality televisions, electronic gadgets, mobile phones, video games, medical care devices, computers and the list goes on. In a report about e-commerce trends in Pakistan, published lately by the country’s largest online marketplace Kaymu, technophiles lead the list with 8% of the total e-commerce activity in the country which is a proof to the great interest of Pakistanis towards technology, which majorly involves electronics. Moreover, having a closer look at the e-commerce activity in Pakistan in terms of in-market segment reveals the fact that consumer electronics/mobile phones lead the list with 9% of the total yearly activity. This shows that majority of the people like to buy electronics in Pakistan as compared to any other products. This article reveals the names of top 5 best-selling electronics devices in Pakistan.
- Mobile Phones
Mobile phones remain the most popular electronics devices across Pakistan. With all the world’s renowned brands as well as the local brands like Qmobile, the country’s mobile marketplace is swamped with endless mobile phone models. Apart from the current mobile phones, new and advanced phones are constantly being added to the list of available phones every single day. The new as well as used mobile phones are among the hottest selling products across the country.
Laptops have remained one of the hottest selling electronics devices in Pakistan over many years and are still one of the most popular and top searched products over the cyber space however the recent advent of tablets has greatly impacted laptop sales. A significant drop in laptop sales has been observed lately which means people are moving to smarter solutions for all their computing needs.
As per Google trends, the searches of laptops and tablets were equal in November 2014 however in August 2015, there’s a significant difference between the two devices with 97 average monthly searches for tablets as compared to only 55 monthly searches for laptops.
Televisions have revolutionized greatly over time in terms of technology. The journey of TVs has been quite long from curved CRTs to flat screen CRTs followed by LCDs and LEDs and now we can even find Smart TVs and 3D TVs in the market. The televisions have come a long way, the reason being their high demand across public. When it comes to Pakistan’s electronics industry, the televisions are considered the third most popular devices after mobile phones and laptops/tablets.
- Home Appliances
Home appliances that include split type air conditioners, cabinet type air conditioners, twin tub as well as front loading washing machines, refrigerators and sound Hi-fi systems remain the best-selling electronics in Pakistan. If we have a look at e-commerce trends of Pakistan, the searches related to air conditioners and refrigerators have remained significantly high as compared to the rest; the reason being their heavy utilization in daily lives.
- Security & Surveillance Equipment
Owing to significant increase in crime rate all over the world, people have started to rely more on their own than on the local and federal security departments. This has resulted in increased demand of security and surveillance equipment. It has been observed lately that DVRs and security cameras are sold like hot cakes across Pakistan. The security equipment are purchased for homes as well as for commercial settings.
As a result of hike in searches related to electronics lately, Kaymu has celebrated electronics week, the purpose of which is to provide special discounts on all the top selling electronics to their valued customers. This initiative from the country’s largest online marketplace has received positive response from electronics fanatics as people prefer to buy electronics online in Pakistan as compared to buying from the local stores.