The top brands of the world like Microsoft, Apple, Google, Coca Cola, Mc Donald, and many other need no introduction. These brands are facing fierce competition from each other, and they continuously strive to increase their value. Each year their rankings change, and every big brand tries its level best to make it to the top. Let’s see, which brand is successful this year by looking at the top ten best brands of 2016.
It is not the first time that Google has grabbed the top most position in the ranking. It had remained in the first position from 2007 to 2010 and then in 2014. This year, the company boasts a brand value of $229 billion. This brand value is increased by 32% as compared to that of last year’s value. Coming up with the ideas like self-driving cars and anti-aging science, Google can quickly grab the market’s attention.
Last year, Apple was honored as the most valuable brand in the world. But in 2016, it fell to the second position by losing almost 8% of its brand value making it to $228 billion. Despite selling millions of its products, it is unable to create an emotional bond with its customers this time. The company is now focusing on the Chinese market to achieve more value in the overseas.
Microsoft is standing in the third position for the second consecutive time with a brand value of $122 billion. It shows an increase of only 5% in the last one year. Their hot selling product is the Windows, and the latest version Windows 10 has created quite a buzz in the market. After conquering the world of laptops, computers, tablets, and phones, it is now ruling the gaming sector through Xbox gaming consoles. Microsoft is soon coming forward with the concept of virtual reality by introducing Windows Hologram on many devices.
AT&T is the telecom company which made it to the top ten list by improving its brand value by 20%. Currently, the brand value of the company is $107 billion. It is the most favorite telecom company of USA. The company expanded its business by acquiring the DirecTV in 2015. This acquisition helped in improving its product variety and increasing its brand value.
Facebook showed a tremendous growth of 44% in its brand value and made it to the top ten list for the first time. With a brand value of $103 billion, the company has achieved an incredible growth and success in the last year. Facebook also plunged into many other ventures, for example, Bots for Messenger, in which users can have their personalized news, weather updates, and shopping notifications.
The brand value of Visa company increased by 10% to $101 billion. This company is changing the way payments are made. It is one of the oldest and famous brands in the world. The company has confirmed the launch of a new monetary device known as “debit ring.” It is going to replace the debit cards soon.
Amazon is also appearing in the top ten list for the first time just like Facebook. The company has managed to increase its value by 59% since 2015 taking it to $99 billion. They are trying hard to satisfy their customers by improving their delivery and logistics.
Last year, Verizon took over the AOL by investing multi-billion dollars and this strategy proved successful. The company managed to increase its brand value by 8% to $93 billion. They are focusing on providing more and more content to the users and able to gain a significant share of the market.
Mc Donald’s needs no introduction in the food industry. Currently, its brand value is standing at $89 billion showing a growth of 9% in 2015. Since last few years, the company is facing negative reactions of the consumers by associating it with unhealthy junk food provider and a leading cause of obesity. They are trying their best to change this negative perception by coming up with different promotions like introducing Mc Cafe beverages instead of soft drinks, and by adding healthy breakfasts to its menu.
The brand value of IBM is continuously declining for two years, and currently, it has dropped down to $86 billion. IBM’s transformation from a software business to a cloud-based business resulted in a decline in their sales and it severely affected the company. Still they are trying to get hold of the market by investing in artificial intelligence and cognitive computing.
Above was a brief overview of the top ten most valuable brands of 2016. Please let us know in the comments section whether your favorite brand made it to the list or not.
Saman Fawad is a professional content and creative writer. She is an MBA and loves to write about technology, startups, and business articles. She can be reached at firstname.lastname@example.org